Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can cause higher accuracy and more trusted information
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. A lot more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side tracking is a more secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete image of user trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions outside of the web site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This flexibility gives marketers more possession over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a lot less susceptible to fraud, as it's more difficult for fraudulent actors to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring allows services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side monitoring allows businesses to bypass these constraints and give precise, constant data that is much less prone to interference.
This type of monitoring likewise allows businesses to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and privacy. This is specifically crucial as different internet browsers and platforms increasingly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred outside of your internet site.
Additionally, server-side tracking allows you to capture customer information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is then sent out to analytics tools like Google Analytics predictive analytics for marketing and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to accumulate data from customers.
4. Simpler to carry out
Server-side tracking is a data collection procedure that happens on the web site's own server, bypassing internet browser restrictions. This means that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of data monitoring and gives organizations extra control over transmission, making it generally a lot more dependable. Because of this, it's less susceptible to information challenges triggered by points like a broken link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and advertisement blockers.